The suggested number of units varies based on each seller's situation. It is necessary to properly evaluate the product market and your goals.
With a launch, you want to match or exceed the daily sales numbers of the top sellers in your market. To determine your competitors' sales numbers, use a market research tool such as Market Intelligence.
Developing a proper launch strategy can be challenging at times and we highly encourage sellers to reach out to our knowledgeable coaches at launches@viral-launch.com to help develop a successful strategy prior to launch.